Social Media Branding

Client
The Nest Wellness Collective

  • The Nest Wellness Collective had strong foundational branding—clear colors, typography, and a defined visual identity—but struggled to translate that look into a cohesive social media presence. Their Instagram feed lacked consistency, visual hierarchy, and a unified tone, resulting in posts that felt disjointed from the brand experience. They needed a streamlined, on-brand social media system that would carry their existing identity into a polished, professional, and instantly recognizable feed.

    • Social media branding design

    • Instagram grid + template design

    • Visual system + content styling

    • Asset organization + export prep

    • Reviewed existing brand guidelines and visual assets

    • Audited the current Instagram feed for gaps and inconsistencies

    • Built a unified visual direction and post structure

    • Developed reusable templates and applied them across sample posts

    • Refreshed Instagram aesthetic aligned tightly to brand identity

    • Clean, structured post layouts reflecting established typography and color system

    • Branded graphic elements to strengthen visual recognition

    • Instagram post and story templates

    • Export-ready asset package for client use

  • The refreshed Instagram system gave The Nest Wellness Collective a clean, cohesive, and instantly recognizable social presence. Their feed now reflects the professionalism of their existing brand identity, with consistent layouts, typography, and color usage that reinforce brand trust. The new templates and visual structure made content creation easier for their team while ensuring every post feels polished, aligned, and unmistakably “The Nest.”

Brand Guidelines
The brand identity was pre-established; I crafted the guidelines to define, organize, and showcase its application.

Social Posts
Social content designed to showcase the brand’s personality through consistent visuals, calming aesthetics, and clear messaging.

Recurring Post Templates
Streamlined post templates created for recurring content, providing consistency and efficiency across the brand’s social presence.

Instagram Feed Before:

Instagram Feed After:

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Packaging Guideline Standards Implementation

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Website Redesign